Objectives
- Understand the different social networks and how and when to use them to connect with customers
- Prioritize and organize communication campaigns
Summary
If you need advice on connecting with your customers on social media, this introductory workshop is for you! Good practices on different social networks: what to say, how to organize things, and pitfalls to avoid are just some of the topics covered in this workshop, with support from marketing agency Commères.
Wednesday January 10 From 10 a.m. to 12 p.m.
Objectives
- Learn about the main sales channels in Quebec, and their pros and cons
- Identify the main tools and resources for getting to know your market and preparing for market entry
- Discuss different approaches to marketing
Summary
This introductory workshop covers the pros and cons of the various agricultural sales channels in Quebec, as well as some marketing strategies. In a series of videos, Véronique Bouchard, General Manager of Ferme aux petits oignons, a socially responsible cooperative farm, speaks about developing sales markets and strategies for success. The workshop also features videos from Jean-Nick Trudel, General Manager of the Association des marchés publics du Québec, and Thibault Renouf, founder of online platform Arrivage.
DATES
Wednesday January 17 From 11:30 a.m. to 1:30 p.m.
Tuesday March 26 From 1 p.m. to 3 p.m.
Objectives
- Adapt to labour market conditions to prepare for recruitment
- Receive guidance and support in the recruitment process
- Learn the key qualities of a human resources manager
- Create a work environment and management style that inspires workers to stay with your organization
Summary
Workforce recruitment is a major challenge for growing farms. This requires critical reflection on your goals as a business and an employer. Supported by the expertise of the AGRIcarrières committee, this introductory workshop walks you through the basic steps before and during recruitment, and the best resources to help support and welcome your new employees.
DATES
Tuesday January 23 From 1 p.m. to 3 p.m.
Thursday March 28 From 10 a.m. to 12 p.m.
Objectives
- Understand the challenges of balancing work/family/personal life and the impacts of stress, mental workload and invisible work
- Identify effective strategies and available resources
- Learn to take time for yourself and recognize when you need help/support
Summary
Finding the right work/life balance is a daily struggle. In this introductory workshop, in partnership with Nathalie Tanguay and the non-profit Au cœur des familles agricoles, we cover topics like well-being and personal and professional counselling, as well as issues such as mental workload, invisible work and stress management. We share approaches and resources to find the right balance and better manage the various facets of farm life.
DATES
Wednesday January 31 From 10 a.m. to 12 p.m.
Tuesday April 2 From 11:30 a.m. to 1:30 p.m.
Objectives
- Learn the administrative and financial aspects of preparing for a financing application
- Prepare your entrepreneurial attitude and build a relationship with your financial institution
- Learn to put yourself in your banker’s shoes, ask the right questions and spot potential pitfalls
Summary
Over two thirds of agriculture businesses are funded with bank loans: this introductory workshop gives you the tools you need to prepare for this critical step in the development of your business. Two account managers from Desjardins Entreprises will share their perspectives and advice on building a relationship of trust with the financial institution that will support your project.
DATES
Tuesday February 6 From 11:30 a.m. to 1:30 p.m.
Thursday April 4 From 1 p.m. to 3 p.m
Objectives
- Identify the key players in your local network
- Understand the importance of:
- Formal ties
- Informal ties
- Women’s networks
- Explore the benefits of networking and building relationships in the development of your farm
Summary
We present the various networks in Quebec (local, agricultural, entrepreneurial, political and women’s networks), with a focus on opportunities to get involved. Whether you want to build social ties, network, offer your services in your community or make a difference in your community, this introductory workshop shows you the resources you’ll need. This workshop is presented in partnership with Raymonde Plamondon, a farmer with experience in community involvement at various levels.
DATES
Wednesday February 14 From 1 p.m. to 3 p.m.
Tuesday April 9 From 10 a.m. to 12 p.m.
Objectives
- Acquire general knowledge of:
- Climate change
- Impacts on agriculture
- A sample calculation of a farm’s carbon footprint
- Learn about resources for further information
Summary
With expertise from the Agriclimate project, this workshop offers a general introduction to climate change in the agriculture sector in Quebec. It explores the impacts of climate change on the agricultural environment, sources of GHG emissions on farms, general climate targets and adaptation strategies in the agriculture sector. In a series of videos, a farmer participating in the Agriclimate Pilot Farm project presents a sample carbon footprint calculation. The workshop also goes over resources for information on these challenges.
DATES
Thursday February 22 From 10 a.m. to 12 p.m.
Tuesday April 16 From 11:30 a.m. to 1:30 p.m.
Objectives
- Understand the benefits of the circular economy and the economic opportunities for your farm
- Learn about inspiring examples of farms that have implemented a circular economy
- Identify available resources
Summary
This introductory workshop lets you take a critical look at how your farm uses resources. Using examples and testimonials from LN Saint-Jacques, General Manager of the Centrale Agricole farm cooperative, and Sonia Lefebvre, Manager of the CUMA du Haut St-Laurent agricultural labour and machinery cooperative, we explain some of the economic and environmental benefits of taking a circular approach on your farm.
DATES
Thursday February 29 From 11:30 a.m. to 1:30 p.m.
Thursday April 18 From 1 p.m. to 3 p.m.
Objectives
- Learn the characteristics of the different legal forms for companies
- Identify the legal and administrative steps to create a business, and the key resources for each step
- Understand the tools available for start-ups
Summary
All start-ups must go through a series of legal and administrative steps: What do I do? In what order? Who do I contact? Who can help? This introductory workshop, in partnership with BHLF Avocats and SCF Conseils, zooms in on these steps, and compares and contrasts the different legal forms to find the one that’s right for you.
DATES
Tuesday March 5 From 1 p.m. to 3 p.m.
Tuesday April 23 From 10 a.m. to 12 p.m.
Dimension E is a project led by:
This initiative is made possible through the financial support of Innovation, Sciences and Economic Development Canada (ISED).
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